E-Commerce Orders Surge in Green & Orange Zones – Truck Demand & Movement to Rise

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From May 4th, the Government allowed e-commerce companies to resume deliveries of both essential and non-essential goods in Green and Orange Zones (in Red Zones, only essential goods can be delivered). Traffic on major e-commerce platforms has revived immediately and certain categories of products are specially seeing huge demand. This development is in line with our earlier expectation that e-commerce will see a swift recovery, thereby pulling up demand for trucks as well. (Four weeks back, we had informed truckers how Chinese logistics had rebounded due to an upsurge in online sales – https://help.wheelseye.com/en/posts/1141/).

Snapdeal reported that it recorded a 24 times jump in products in users’ shopping carts and wishlists, since the start of the lockdown. Infact, 75 percent of its orders were received for non-essential items from green and orange zones across the country on May 4. As per the company, on Day 1 of the expanded operations, orders touched 50% of volumes prior to lockdown. 

Flipkart also reported that they are seeing an increase in searches for products in categories such as laptops, mobiles, air conditioners, and coolers. Amazon has also welcomed the Government’s decision to allow full e-commerce activities in Green and Orange Zones. 

Trends seem to indicate that many consumers may start moving their shopping online, as they attempt to voluntarily distance themselves from others for the foreseeable future. WheelsEye suggests the trucking community to grab opportunities for truck demand in the promising e-commerce sector, as Indian retail’s shift from offline to online becomes more widespread in the weeks to come. 

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